This location has closed, but you can visit us nearby! Shop at our other locations at Fashion Valley or North County or Carlsbad Company Storesor shop online 24/7 at www.luckybrand.com. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don't take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, American-inspired details that bring levity to any look or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it.